Electric air conditioning compressor enterprises should win in "substance" rather than "topic"
For the compressor industry, 2015 has passed. Whether you are well prepared or not, 2016 has come, when the situation is still uncertain. How to face the innovation of marketing ideas and the progress of ideas has become an important proposition that compressor enterprises cannot avoid at present!
With the rapid development of science and technology and the rapid transformation of economic model, it is hard to say that the marketing activities of compressor enterprises that lack systematic operation support have been difficult to obtain a complete marketing vision, ideal effects and meet the needs of marketing personnel. The purpose of marketing operation is to integrate all parts closely, optimize marketing performance and make marketing more effective by developing and managing the whole process of setting expectations, monitoring process and measuring results. Therefore, marketing planning should not be regarded as a meaningless expense, but as an investment. Only with the right investment can you have a sustainable platform and a space for rapid development. If one day God really wants to kill all small and medium-sized enterprises, then "marketing" is more glorious than waiting to die!
Compressor enterprises should win in "substance" rather than "topic", which is another feature of marketing in the Internet era. As a compressor product, the "essence" is far more important than the "topic". Only by putting the essence in place and achieving good reputation, can an enterprise have sustainable and long-term competitiveness.
For today's mixed compressor industry, word of mouth is undoubtedly the best witness of enterprise quality, especially in the compressor industry with low awareness and uncertain future pattern, word of mouth is increasingly important for enterprises to increase market share.
Differentiated conceptual products become the marketing innovation target of enterprises
As we all know, because the cruel market competition is constantly depressing the survival space of many compressor enterprises' homogeneous products, after the successful promotion of a conceptual product has formed a trend, there will usually be many followers.
Of course, the promotion of "concept products" is an investment in the market with great risks. Many enterprises are successful because of a product concept, and many enterprises are seriously injured because of a "concept product". But looking at the whole market, if compressor enterprises want to form certain competitiveness, they must make their products have certain selling points.